Farmers & Growers Guidelines - Market Year 2010
MARKET HOURS
The Riverside Arts Market (RAM) will be open every Saturday from 10am
to 4pm from March 6 through December 18, 2010. The Market Manager has
decision-making authority to close RAM for inclement weather or any
other reason.
EXHIBITING
AT THE RIVERSIDE ARTS MARKET
In order to exhibit at RAM, all items must be hand-made or grown by the
artist renting the booth.
No items being sold at RAM can be items that were purchased for resale.
Prints of paintings or photographs created by the artist renting the
booth are permissible. Artists are not allowed to copy another artist’s
work.
You may not sell items in your booth that have been created by another
artist unless you are the responsible adult that has applied on behalf
of a minor’s artwork or you are cooperatively renting the booth with
another approved artist. All artists’ work must be approved by
the Art Review Committee
(ARC). Should an artist be found breaking any of the regulations above
they will be asked to leave RAM, not to return.
DEFINITION
OF ART
Art is the process or product of deliberately and creatively arranging
elements in a way that appeals to the senses or emotions. To RAM, art
consists of paintings, photography, pottery, sewn items, jewelry,
sculpture, bread, plants, fruit, vegetables and many other things that
are handmade or grown.
DEFINITION OF
FARMERS & GROWERS
Farmers & Growers sell locally produced or locally grown produce
and products at RAM such as lettuce, potatoes, tomatoes, goat cheese,
grass-fed organic beef, citrus, flowers, herbs, greens, house plants,
etc.
ART REVIEW COMMITTEE
APPROVAL
All artists who participate in RAM are required to have their art (art,
crafts, food, plants, products, etc.) reviewed and approved by the Art
Review Committee (ARC). This committee ensures that all products sold
at RAM meet the guidelines and maintain a good product mix at RAM week
to week.
Only work reviewed and approved by ARC is eligible for exhibition and
sale at RAM.
Artists may display more than one category of art after each category
is reviewed and approved by ARC.
ARC
has this message for all 2010 RAM Applicants:
“To fill the market with what we
consider the best work, RAM’s Art Review Committee (ARC) closely relies
on the following Artist Guidelines to review the applications. Using
these guidelines, ARC carefully reviews each application and the
artists’ descriptions of their work. Please take a few moments to read
the guidelines to make sure your work qualifies for consideration and
if so, take time to offer careful descriptions on your application of
what you intend to sell. Finally, please keep in mind that creative
decisions are subjective. ARC takes great effort to approve work that
it feels will best complement the market in regards to creativity,
taste, uniqueness, and craft. Our goal is to create a consistently
interesting and inspiring experience for all visitors. We feel
fortunate to have so many talented artists and craftspeople eager to
help RAM meet this goal. RAM provides a marketplace for mainly
local artists to exhibit and sell handmade, original art."
In keeping with this vision, ARC
reviews are based on these principles:
- Art must be handmade
by the artist and approved prior to exhibiting/selling at RAM.
- Art must meet high
standards for creativity, originality, craftsmanship and presentation.
- Art must be exhibited
for sale or display (“orders-only” booths are not allowed).
- Containers and
packaging (for art, such as candles, soaps, etc) should be attractive
and professionally presented.
Art or activities at artist booths
that are not appropriate at RAM include:
- No resale, imported,
or manufactured goods.
- No art made from kits
or otherwise are not ‘original’ in design and craftsmanship.
- No art not
substantially made by the artist.
- No
‘build-your-own-art’ activities in visual artist booths.
FARMERS
& GROWERS LICENSING GUIDELINES
RAM’s goal for Farmer’s Row is to be as organic and local as
possible. While it is not possible to meet our robust consumer
demand with only local and organic produce, it is a goal RAM strives
for.
Farmers & Growers must grow a portion of their own products.
Any supplemental products should come from Florida or Southern
Georgia. Farmer & Growers must label all products with
the name of the farm the product is from, the price of the product, and
how the product was grown (conventional, pesticide free, hydroponic,
organic, etc.). Failure to let the RAM Staff and/or the customer
know where your products are from or misleading the RAM Staff and/or
the customer about your products will result in your dismissal from RAM
for the remainder of the season, even though your products may have
been approved and booth rental fees paid.
License and insurance requirements are dependent upon each individual
operation. No occupational license is required in the State of Florida.
If selling by weight, scales must be USDA inspected. Farmer &
Growers must have a Growers Permit. For plant vendors, if plants are
sold in soil, you need a nursery license unless they are herbs or other
edibles. You may obtain a certificate of inspection through the
Department of Agriculture. The following agencies will evaluate the
licensing and insurance needs of all Farmer & Growers
applicants: State of Florida Department of Business and Professional
Regulation, Division of Hotels and Restaurants, State of Florida
Department of Agriculture and Consumer Services, and State of Florida
Department of Health. For more information about license and
insurance requirements, please visit http://www.doacs.state.fl.us/fs/
or call 850-245-5520. All callers should leave their physical home
address and a GOOD daytime phone number.
All RAM vendors, including Farmers & Growers, are responsible
for collecting and reporting Florida State and Duval County Sales Tax
on all sales at RAM, unless the items sold are edible
plants. Farmer & Growers must have a Business Tax
Receipt (formerly known as an occupational or peddler’s license). For
more information about Business Tax Receipts, please visit
http://taxjax.com/localBusinessTax.aspx.
APPLICATIONS
To submit products for ARC approval, artists should submit an
Application for Approval, which can be found at http://www.communitymkt.com.
Click on the link titled
“Application Form Click Here.” If you have any questions about
how to fill out this Application for Approval, please call 904-554-6865
to make an appointment to fill in the Application at the RAM office.
Please read the instructions carefully and fill in all the required
fields for Food Vendors. Your credit card will be charged
according to the fees stated on the Application for Approval.
Please Note: Incomplete Applications will be charged the
applicable Application Fees, but will NOT be reviewed.
The applicant must be
an adult. A responsible adult may apply on behalf
of a minor, but must be present when the minor’s artwork is being
exhibited. For example, a certified teacher can submit an application
for a student’s work.
Farmers & Growers will be notified of their approval status within
2 - 3 weeks
via email. After ARC approval, Farmers & Growers will be given
login information
to RAM’s online reservation system, where they can reserve booth
spaces.
APPLICATION
FEES
Application Fees are nonrefundable.
Application Fees are assessed per category that you plan to
exhibit. If you plan on exhibiting in more than one category, you
must submit more than one Application Fee. For example, an artist
who plans on selling photographs and photographic prints will submit
one Application Fee. However, an artist who plans on selling
photography and paintings will submit two Application Fees.
Application fees PER
CATEGORY are:
$11 for applicants
who
have previously applied (accepted, wait-listed,
or denied) to RAM
$19 for applicants
who have not previously applied to RAM
BOOTH RESERVATIONS
Booth reservation fees are nonrefundable and must be paid in full when
requesting booth reservations. Approved Farmers &
Growers may reserve as many weeks as they can pay for in advance, and
there is no minimum amount of weeks that an approved Farmers
& Growers must reserve. Booth spaces will be assigned by the
Market Manager. Paying in advance is the only way to ensure a
space at RAM.
FARMERS & GROWERS<> BOOTH RESERVATION
FEES
$ 20 + tax per 10 ft x 10 ft Booth Space
FARMERS & GROWERS<> BOOTHS AND TENTS
There are 8 pull-through spaces at RAM that allow trucks to pull in and
sell from the back of the truck. These spaces will be assigned on
a first come, first served basis. These special spaces are 9 ft x 18 ft
in size and are suitable for up to a full-size pick-up truck.
There is room for a 10 ft by 10 ft tent area behind your truck if you
wish to use one.
Other Farmers & Growers booth spaces are approximately 12 ft
by 12 ft. Tents and/or displays in the Farmers & Growers Row
may be no larger than 10 ft by 10 ft to allow space between booths.
When designing and/or determining the style of your booth, please keep
variable weather conditions in mind. While the bridge canopy will offer
many booths good protection from the elements, complete coverage cannot
be guaranteed. It is advised to bring a cover to protect you and your
products from rain and sun. All tents are required to be
weighted. Anchoring your booth directly into the ground is not
possible. Any attempt to do so will result in fines and possible
termination of privileges. Tents are to be anchored by weights only;
stakes are not allowed. Generators also are not allowed. One additional
thing to remember is that the area under the bridge is not completely
flat. There is a slight slope in some of the booth spots. See “On-Line Artist’s Workshop”:
It is RAM’s responsibility to provide a safe environment for our
artists, vendors and the public. It is the Farmers &
Growers’s responsibility to help us achieve this. When constructing
your booth, please avoid rigid materials such as fiberglass, Visqueen,
polyethylene, or corrugated metal and plastic, as these could be
dangerous should they become airborne in windy conditions. If your
booth is constructed of wood, please be sure that it is well sanded and
finished to protect your customers from splinters. Be sure that there
are no protruding nails, screws or hooks that could injure someone. If
you are building your own booth on site, please do not use nails to
assemble your booth, as these can be misplaced and become dangerous
underfoot, and also can puncture tires.
All tents, canopies, etc. must be flame retardant.
If you are not using a tent with walls, it is a good idea for your
booth to have a back panel to hide your storage items, or to have
appropriate options so that your customers cannot see your storage
items. While not forbidden, having storage items in plain sight makes
booths look cluttered and is distracting to the buyer.
Signs describing your produce, plants, etc. are welcome. All signs must
be kept within your 12’x12’ space and cannot be in the aisles. Signs
should be professional in design and print.
Tables are another way to display your products. All tables must be
draped. The Market Manager can ask that a table be replaced if it is in
poor condition.
Electric service is available at most of the interior booth
spaces. An electrical fee of $5 will be collected onsite per
Market day. Farmers & Growers must provide extension cords
that meet electric code requirements (grounded 3-prong plug and
heavy-duty wire size). High amperage equipment, like heaters, ovens,
kilns, or commercial microwave ovens, is only allowed in Food Vendor
booths. High amperage equipment is prohibited in Farmers
& Growers Row. Farmers & Growers may use small fans
in hot weather. In cold weather, dress accordingly, and bring extra
layers to protect against lengthy exposure to cold and wind.
Electric heaters are prohibited at RAM because of amperage load limits
and safety hazards. If a Farmer & Grower is discovered
to be using an electric outlet without payment, or if a Farmer
& Grower is using prohibited high amperage equipment, they will be
charged a penalty of $15 plus the $5 usage fee. Please don’t make
us be policemen on this.
RAM reserves the right to regulate various aspects of each
Farmer's & Growers’s display but prefers not to.
Help us make RAM a positive experience for all the artists, vendors,
and customers.
Farmers & Growers are responsible for cleaning up their booth
space at the end of the day. All trash must be taken to the dumpster or
removed by the Farmers & Growers. Any Farmer &
Grower that does not clean up his/her booth space must pay a $ 20 fine
before participating again at RAM. Repeated failure to clean up
may result in being banned from RAM participation, even though a
Farmer & Grower may have been approved and booth rental fees paid.
Please Note: Plastic bags and Styrofoam containers are not permitted
for use or sale by vendors. 100% Recyclable plastic bags are not
permitted at RAM. Please use 100% Biodegradable plastic bags
only. RAM will offer canvas bags at a low cost to vendors and visitors.
BOOTH
ASSIGNMENTS
The Market Manager assigns booths weekly based on length of rental
(priority given to longer-term rental), date when payment is received,
and farmer/grower requests.
While RAM will make every attempt to give each Farmer &
Grower their space of choice, RAM reserves the right, from time to
time, to move Farmers & Growers to alternative spaces. By
participating in RAM, you are acknowledging and approving these moves.
It is important to remember that your participation in RAM is your
contribution to the community and not the other way around.
Trading or switching booth assignments without the Market Manager’s
permission is prohibited.
Booths must be staffed by an adult during all open RAM hours (10am -
4pm). Short breaks for using the restrooms and purchasing lunch are
acceptable. Farmers & Growers are encouraged to help
neighboring Farmers & Growers watch booths during these
breaks.
Farmers & Growers are expected to be present at their booths
on Market Day unless they notify the Market Manager ahead of time.
SETUP
& BREAKDOWN
Farmers' & Growers' vehicles are allowed on the RAM site
during setup and breakdown hours.
In order to facilitate setup and breakdown, please print and follow the traffic map.
Setup Hours:
6:30am – 9:30am
Please drive to your booth space (following the traffic map), unload
your vehicle, park your vehicle in the designated Farmers &
Growers parking area, and return to setup your booth. This helps
keep the traffic lanes clear.
No cars are allowed on the RAM site between the hours of 9:30am and
4:15pm.
Breakdown Hours:
4:00pm – 6:00pm
Please breakdown and clean your booth space starting at 4:00pm, then
get your car. You will be allowed to drive to your booth space
(following the traffic map) starting at 4:15pm. Please pack your
car as quickly as possible to help keep traffic lanes clear.
FARMERS
& GROWERS PARKING
Parking is available for Farmers & Growers in 2 areas: the 8
pull through spaces, or in the grass along the RAM entrance
driveway. These spaces are assigned by the Market Manager on a
first come, first serve basis. These spaces are limited and are
not guaranteed.
After these spaces are full, parking is available at the First Guaranty
Bank parking lot, which is across the street from RAM, or at the
Fidelity surface lot, which is located next to RAM on Riverside
Avenue. Cars must be removed by 7pm every Saturday. There is no
parking in the Red Cross lot. No vehicles can be left on the RAM
site between the hours of 9:30am and 4:15pm, unless permitted by the
Market Manager (for example, the 8 pull through spaces). We are very
fortunate to have ample parking close by for you and your customers.
Please respect these parking regulations and help us keep the parking
lots clean.
CANCELLATIONS
Booth reservation fees are payable in advance and are nonrefundable.
You will not receive a refund for any cancellation; however you can
avoid fines by cancelling with the Market Manager prior to the ‘No
Show’ deadline.
A Farmer & Grower is considered a ‘No Show’ if they do not
call the Market Manager to cancel by NOON on the Friday before the RAM
Saturday. A ‘No Show’ Farmer & Grower must pay a $ 20 fine
before participating again at RAM. If a Farmer & Grower is a
‘No Show’ three times, they will not be allowed to participate at RAM
for the remainder of the season, even though their products may have
been approved and booth rental fees paid.
RAM is rain or shine. There is no refund for inclement weather, or if
the Market Manager closes RAM early for any reason.
Farmers & Growers who arrive late or leave early without
permission from the Market Manager must pay a $ 20 fine before
participating again at RAM. If a Farmer & Grower
arrives late or leaves early without permission from the Market Manager
three times, they will not be allowed to participate at RAM for the
remainder of the season, even though their products may have been
approved and booth rental fees paid.
ON-SITE
MANAGEMENT
RAM will have staff onsite every Saturday. This staff will be there to
help direct artists, direct traffic, clean up trash, notify security if
needed, answer questions, and act as goodwill ambassadors for RAM. They
will also be there to confirm that all artists are exhibiting approved
products and following the rules and regulations of RAM. They will be
wearing staff shirts and will be easily recognizable.
RULES
ENFORCEMENT
All artists are responsible for adhering to RAM rules. RAM management
is ultimately responsible for enforcing RAM rules and has the authority
to have an artist remove inappropriate items and/or eject an artist or
visitor from RAM. If an artist disagrees with the RAM representative,
the artist may file a grievance report with the Market Manager.
A
GREEN MARKET
RAM is a ‘green’ market and no plastic bags or Styrofoam containers are
allowed. Artists should make every effort to reduce excessive
packaging. Cloth bags are available for sale to customers and artists.
If you have questions about whether or not your packaging meets the
requirements, please contact us.
WEATHER
Artists need to be prepared for all weather conditions. Be prepared to
cover your products and booth if necessary. RAM is not responsible for
weather-related damage. Artists must be prepared to deal with high
winds and/or blowing rain that may sometimes affect any and all booths.
For booth ideas, see “On-Line Artist’s Workshop.”
DOGS
AND OTHER PETS
Artists will not be allowed to bring dogs or other pets to RAM.
ETHICS
AND CONDUCT
1. Farmers & Growers shall be aware of, keep up to date, and
comply with all current RAM rules, regulations and guidelines. RAM
reserves the right to modify the policies, rules and regulations at its
discretion. While RAM officials will make every attempt to be
reasonable, be aware that violators may be banned from future
participation even though their products may have been approved and
booth rental fees paid.
2. Farmers & Growers shall conduct themselves in a
professional and business-like manner while participating at RAM.
3. Farmers & Growers agree to sell during the entire duration
of the Market day unless the Market Manager closes RAM early due to bad
weather or other unforeseen reason. Exception: Farmers &
Growers who are in pull through spaces may leave early with the Market
Manager’s permission once all of their products have been sold.
4. Farmers & Growers are allowed to sell only those items
formally approved by the Art Review Committee. Any and all
un-approved items will be removed from the Farmer's &
Grower’s booth by RAM staff, and violators must pay a $ 20 fine for
each unauthorized item. Multiple violations will result in
the Farmer & Grower being banned from participation at RAM
for the remainder of the season, even though some of their products may
have been approved and booth rental fees paid.
5. Farmers & Growers must comply with all federal, state, and
local regulations, special statutes and ordinances regarding public
health, safety, and welfare, including but not limited to product
labeling laws and required licenses and insurance.
6. Farmers & Growers must comply with the Farmers &
Growers Licensing Guidelines outlined above in regards to Growers
Permits, Nursery Licenses, Certificates of Inspection from the Florida
Department of Agriculture, Certificates of Insurance, and the Business
Tax Receipt. For more information about Farmers & Growers
license and insurance requirements, please visit http://www.doacs.state.fl.us/fs/
or call 850-245-5520. All callers should leave their physical home
address and a GOOD daytime phone number. Farmers &
Growers are responsible for collecting and reporting Florida State and
Duval County Sales Tax on all sales at RAM. Farmers & Growers
must have a Business Tax Receipt (formerly known as an occupational or
peddler’s license). For more information about Business Tax Receipts,
please visit http://taxjax.com/localBusinessTax.aspx.
7. Farmers & Growers must confine all products and display
material to his/her assigned space.
8. Farmers & Growers should not approach a customer viewing
another vendor’s display.
9. Farmers & Growers should not make derogatory remarks about
another vendor or their products.
10. Farmers & Growers should refrain from using profanity,
and from behavior that is verbally or physically abusive or dangerous
and disruptive to RAM activities.
11. Farmers & Growers are responsible for the behavior of
friends, family, and staff who visit or stay in his/her booth.
12. Farmers & Growers may not “hawk” their wares. Hawking is
defined as aggressively offering goods for sale by calling out.
13. Farmers & Growers whose product (i.e. scents and sounds)
may have an impact beyond the confines of their booth must be sensitive
to the impact of their products on other vendors and the public.
Farmers & Growers must cooperate with a reasonable request to
remedy any problems that might arise.
14. Smoking is not permitted in booth spaces during RAM hours.
15. Farmers & Growers should not use drugs or be intoxicated
while selling at RAM.
16. Farmers & Growers must be able to show the Market Manager
and/or any regulatory agency representative proof of any and all
required licenses, certificates of insurance, and the Business Tax
Receipt.
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